Details
 

01/31/2020

MULTI-MEDIA AND MARKETING EXECUTIVE

Forcht Broadcasting

Immediate Job Posting for WAIN Radio
Opportunity:  Multi-Media Account and Marketing Executive for Forcht Broadcasting Columbia,
WAIN 93.5 FM Hot Country and WAIN 1270 AM/101.9 FM CBS Sports Radio

Kentucky’s largest small market radio group is actively seeking its newest Multi-Media Account and Marketing Executive for its Columbia, Kentucky radio market – WAIN 93.5 FM Hot Country and WAIN 1270 AM/101.9 FM CBS Sports Radio.  Forcht Broadcasting serves nine radio markets with 25 radio stations in Kentucky, Indiana, and Illinois.  

Forcht Broadcasting Columbia wants someone ready to begin an exciting career in the radio industry telling radio client and community stories in the south central Kentucky region.  WAIN Radio uses legacy and traditional radio and digital, multi-media platforms to promote and grow local businesses and advance the footprint of Forcht Broadcasting Columbia.  We are not looking for someone who uses a standard, “cookie-cutter” approach to presenting radio and digital advertising experiences.  We want an individual who is motivated and who understands each radio client is different.  Our new Multi-Media Account and Marketing Executive will use on-air and digital radio experiences to present advertising solutions to clients and radio partners.

Qualified candidates should have at least 1 year sales experience, digital sales experience preferred.  Having a post-secondary degree in business, marketing, or communications is preferred but is not a requirement to submit a resume for the career opportunity.  The Multi-Media Account and Marketing Executive will be expected to do the following:
1.)  Understand broadcast radio and digital sales and how both work together to develop effective advertising solutions

2.)  Have knowledge of digital, online, and social media platforms used in the radio industry

3.)  Develop successful advertising and marketing solutions and campaigns for clients using multi-media platforms

4.)  Meet monthly sales goals and assist the market general manager in creating and meeting monthly market goals

5.)  Engage in professional development opportunities provided and paid for by Forcht Broadcasting, which includes taking online digital marketing courses from the Radio Advertising Bureau

6.)  Find new advertising partners and set appointments for advertising solutions meetings with new clients

7.)  Represent WAIN Radio at various community activities and meetings such as chamber of commerce meetings, ribbon-cutting ceremonies, and etc.  

Compensation will reflect sales and work experience. A competitive package will be offered to qualified candidates.  

Want to be the next Forcht Broadcasting Radio and Digital superstar?  Email a current resume to LeAnna Bennett, General Manager of WAIN Radio, at leabennett@forchtbroadcasting.com.  

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