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Creative Q&A, Analytical Clients, and Auto Terms!


Local Broadcast Sales


This Week's Three Featured Videos


1 - Creative Q&A

Tim Burt takes LIVE broadcaster questions! In this segment:

What is the most effective length for radio ads and should we discourage clients from longer spots?
What is the proper weekly frequency for a campaign?
Should a client’s traditional spots match their digital campaign as well?


2 - Analytical Clients

Gary Moore gives the Golden Rule for selling to the analytical personality style.


3 - Auto Terms! 

John Tkac wraps up his series of the 25 auto terms you must know by covering stair step dealer cash, dealer service fee, UIO count, and more! Excellent info for your meetings with LOCAL dealers!


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